The SCARS Institute Caring + Respect + Choice Principles Model

Authors:
•  Vianey Gonzalez B.Sc(Psych) – Licensed Psychologist Specialty in Crime Victim Trauma Therapy, Neuropsychologist, Certified Deception Professional, Psychology Advisory Panel & Director of the Society of Citizens Against Relationship Scams Inc.
•  Tim McGuinness, Ph.D. – Anthropologist, Scientist, Director of the Society of Citizens Against Relationship Scams Inc.

ABSTRACT

This article reframes scam recovery by rejecting the belief that victims are broken. It explains that the true damage is not to the self, but to the illusions that once made the world feel safe—illusions about trust, goodness, and emotional security. Through the metaphor of Sisyphus, it illustrates how many victims feel trapped in a cycle of shame and emotional burden, pushing the weight of blame uphill without relief. But healing begins when victims recognize that being traumatized is not the same as being broken. As long as they keep moving forward, hold onto their self-worth, and engage in the slow work of recovery, they are not defeated. They are evolving—into people who are more aware, more emotionally grounded, and no longer carrying the false weight of someone else’s lies. The scam may have caused pain, but it did not destroy the person underneath. Letting go of shame, shedding illusion, and choosing to build a new sense of self is not only possible—it’s proof that they are not broken, just becoming something stronger.

The SCARS Institute Caring + Respect + Choice Principles Model

When a scam strikes, the damage goes far beyond emptied wallets—it fractures trust, shatters confidence, and leaves survivors grappling with a world that feels hostile and uncertain. In the wake of such betrayal, how we respond matters more than ever. Enter the SCARS Institute Caring Respect and Choice Principles Model—a framework built on three pillars: caring, respect, and choice. Developed to guide interactions with scam victims-survivors, this model isn’t just a philosophy; it’s a lifeline. It recognizes that while we can’t undo the scam, we can rebuild what it tears apart: a survivor’s sense of worth, agency, and connection.

Caring is the foundation—offering warmth and empathy to counter the cold isolation scams leave behind. Respect elevates survivors beyond their losses, honoring their individuality and experiences without judgment. Choice restores what scammers steal most: control, empowering survivors to navigate their recovery on their terms. Together, these principles form a model that’s both practical and profound, adaptable to every context—online communities, advocacy, law enforcement, family dynamics, and beyond. The SCARS Institute model doesn’t promise miracles, but it delivers something better: a way to communicate that heals rather than harms, fostering resilience one interaction at a time. Let’s explore how it works across the messy, human landscape of scam recovery.

A Step-by-Step Guide for Advocates to Applying the SCARS Institute Caring, Respect, and Choice Model in Communications with Scam Victims-Survivors

Advocates play a critical role in supporting scam victims-survivors, often navigating complex emotions, resistance, and fragile trust. Applying the principles of caring, respect, and choice in every interaction can build a foundation for healing, even when progress feels slow or uncertain. Below is a detailed, step-by-step guide to weaving these principles into all your communications—whether in person, over the phone, via email, or in group settings. Each step is designed to be practical and adaptable, ensuring you meet victims where they are while honoring their humanity.

Principle 1: Caring – Show Up with Empathy and Presence

Caring is about demonstrating that the victim-survivor’s experience matters. It’s not about fixing their problems but showing genuine concern for their well-being.

      • Step 1: Start with a Warm, Nonjudgmental Greeting
        Begin every interaction with a tone that signals safety. Say something like, “Hi, I’m glad you reached out—I’m here to listen,” or “Thanks for sharing that with me; I know this can’t be easy.” Avoid rushed or clinical language like “Let’s get to the point.” Your opening sets the stage for trust.
      • Step 2: Listen Actively Without Interrupting
        Let them tell their story at their own pace. Nod, use small affirmations like “I hear you,” or “That sounds really tough,” and resist the urge to jump in with solutions. If they pause, give them silence to gather their thoughts—don’t fill it. For example, if they’re recounting how they lost money to a romance scam, let them vent about the betrayal without cutting them off to “move forward.”
      • Step 3: Acknowledge Their Emotions Explicitly
        Reflect what you hear to show you’re tuned in. Say, “It sounds like you’re feeling overwhelmed and betrayed—anyone would be shaken by this,” or “I can hear how angry this has made you.” Don’t dismiss their feelings with platitudes like “It’ll be okay” unless they ask for reassurance. If they cry, offer, “Take your time—I’m right here.”
      • Step 4: Offer Small, Practical Gestures of Support
        Show caring through action without overstepping. Ask, “Would it help if I sent you a link to a support group?” or “Can I look up a hotline for you?” Keep it low-pressure—your goal is to ease their burden, not add tasks. If they’re too upset to decide, say, “No rush—we can figure that out whenever you’re ready.”

Principle 2: Respect – Honor Their Dignity and Autonomy

Respect means treating victims-survivors as individuals with valid experiences, not as cases to be solved. It’s about letting go of judgment and meeting them where they are.

      • Step 5: Avoid Blame or Assumptions in Your Language
        Check your words before you speak. Instead of “How did you not see this coming?” try, “Scammers can be incredibly convincing—it’s not obvious to everyone.” If they admit to ignoring red flags, don’t say, “You should’ve known.” Instead, respond with, “They’re designed to trick people; that’s on them, not you.” This keeps their dignity intact.
      • Step 6: Validate Their Perspective, Even If You Disagree
        They might insist the scammer will pay them back or refuse to report the crime. Respect that by saying, “I can see why you’d hold onto that hope—it’s a lot to let go of,” or “It’s your call on what feels right to do next.” You don’t have to agree, but you do need to honor their current reality. Pushing your view risks shutting them down.
      • Step 7: Ask Permission Before Offering Advice or Next Steps
        Don’t assume they want your input. Say, “Would it be okay if I shared some options that might help?” or “Can I tell you what others in your shoes have tried?” If they say no, back off with, “That’s fine—I’ll follow your lead.” This shows you respect their boundaries and aren’t there to take over.
      • Step 8: Be Transparent About Limits Without Dismissing Them
        If you can’t help directly (e.g., recovering funds), say so kindly: “I wish I could get that money back for you, but here’s what I can do instead.” Don’t overpromise or brush them off with “That’s not my job.” Respect means owning your role while still valuing their need for support.

Principle 3: Choice – Empower Them to Steer the Conversation

Choice gives victims-survivors agency in a situation where they’ve felt powerless. It’s about offering options, not directives, and letting them decide what happens next.

      • Step 9: Present Options Instead of Instructions
        Avoid saying, “You need to report this now.” Instead, offer, “Some people find reporting it helpful—others prefer to wait. What feels right for you?” Lay out possibilities: “You could talk to a counselor, file a report, or just take time to think—any of those sound good?” This puts them in the driver’s seat.
      • Step 10: Check In on Their Comfort Level Regularly
        Pause to gauge how they’re feeling about the conversation. Ask, “Is this okay to keep talking about, or would you rather switch gears?” or “Are you good with me asking more questions?” If they hesitate, suggest a break: “We can stop anytime—just let me know.” This ensures they’re not overwhelmed.
      • Step 11: Let Them Set the Pace and Depth of Disclosure
        Don’t probe for details they’re not ready to share. If they skim over how much they lost, don’t press with, “How much was it exactly?” Instead, say, “You can tell me as much or as little as you want—I’m here either way.” If they’re vague, mirror their level of detail: “Sounds like it was a big hit; I don’t need specifics unless you want to give them.”
      • Step 12: End with an Open Door for Future Contact
        Wrap up by reinforcing their control over what’s next. Say, “If you want to talk again, I’m here—your call,” or “Take as long as you need to decide what’s next; I’ll check back if you’d like.” Provide a way to reach you (e.g., email, phone) and add, “No pressure—just use it if you want.” This leaves them empowered, not abandoned.

Putting It All Together: A Sample Interaction

Imagine a victim-survivor calls you, upset about a phishing scam that drained their savings. Here’s how it might flow:

      • Caring Greeting: “Hi, thanks for calling—I’m so sorry you’re dealing with this. I’m here to listen.”
      • Active Listening: They rant about the fake email. You say, “That sounds infuriating—go ahead, I’m with you.”
      • Emotion Acknowledgment: “I can hear how betrayed you feel; it’s a lot to process.”
      • Support Gesture: “Would it help if I found you some resources on freezing your accounts?”
      • No Blame: They admit they clicked the link. You say, “Those emails are crafted to trick anyone—it’s not on you.”
      • Validate Perspective: They’re mad at themselves. You respond, “I get why you’d feel that way; scammers prey on trust.”
      • Ask Permission: “Can I suggest a couple of things that might help, or would you rather just talk?”
      • Transparency: “I can’t promise we’ll catch them, but I can help you protect what’s left—sound okay?”
      • Offer Options: “You could report it, talk to a counselor, or just take a breather—what feels doable?”
      • Check Comfort: “Are we good to keep going, or do you need a minute?”
      • Set Pace: They avoid details. You say, “No need to go deeper unless you want—I’ve got enough to work with.”
      • Open Door: “I’m here if you want to connect again—just reach out whenever. Take care.”

Final Tips for Consistency

      • Practice Self-Awareness: Check your own frustration or impatience—victims pick up on it. Take a breath if you’re tempted to push.
      • Adapt to Context: In emails, keep the tone warm but concise; in groups, model these steps for others to follow.
      • Stay Patient: Some victims repeat themselves or resist help. See it as part of their process, not a failure of yours.

By following these steps, you’ll create a space where scam victims-survivors feel cared for, respected, and in control—key ingredients for rebuilding trust in themselves and the world around them.

The Bigger Picture: A Framework That Heals

Scam victims aren’t just data points—they’re people caught in a storm of loss and doubt. Whether they’re typing in a forum, pleading with a fraud officer, or dodging your questions at Thanksgiving, they need the same things: to be seen, heard, and given room to move forward. Caring says, “You’re not invisible.” Respect says, “Your path is yours.” Choice says, “You’ve still got power.”

This isn’t about excusing mistakes or chasing fairy-tale endings—it’s about rebuilding what scams destroy. Online communities can become havens when victims lift each other with kindness. Advocates can chip away at despair by honoring the messiness of it all. Law enforcement can shift from gatekeepers to partners with a dose of humanity. And families can be the anchor that scam victims need most.

Scammers thrive on vulnerability, but caring, respect, and choice flip the script. They won’t erase the scam, but they can erase the isolation. In a world where trust feels like a gamble, that’s a win worth fighting for.

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A Question of Trust

At the SCARS Institute, we invite you to do your own research on the topics we speak about and publish, Our team investigates the subject being discussed, especially when it comes to understanding the scam victims-survivors experience. You can do Google searches but in many cases, you will have to wade through scientific papers and studies. However, remember that biases and perspectives matter and influence the outcome. Regardless, we encourage you to explore these topics as thoroughly as you can for your own awareness.

Statement About Victim Blaming

Some of our articles discuss various aspects of victims. This is both about better understanding victims (the science of victimology) and their behaviors and psychology. This helps us to educate victims/survivors about why these crimes happened and to not blame themselves, better develop recovery programs, and to help victims avoid scams in the future. At times this may sound like blaming the victim, but it does not blame scam victims, we are simply explaining the hows and whys of the experience victims have.

These articles, about the Psychology of Scams or Victim Psychology – meaning that all humans have psychological or cognitive characteristics in common that can either be exploited or work against us – help us all to understand the unique challenges victims face before, during, and after scams, fraud, or cybercrimes. These sometimes talk about some of the vulnerabilities the scammers exploit. Victims rarely have control of them or are even aware of them, until something like a scam happens and then they can learn how their mind works and how to overcome these mechanisms.

Articles like these help victims and others understand these processes and how to help prevent them from being exploited again or to help them recover more easily by understanding their post-scam behaviors. Learn more about the Psychology of Scams at www.ScamPsychology.org

Psychology Disclaimer:

All articles about psychology and the human brain on this website are for information & education only

The information provided in this and other SCARS articles are intended for educational and self-help purposes only and should not be construed as a substitute for professional therapy or counseling.

Note about Mindfulness: Mindfulness practices have the potential to create psychological distress for some individuals. Please consult a mental health professional or experienced meditation instructor for guidance should you encounter difficulties.

While any self-help techniques outlined herein may be beneficial for scam victims seeking to recover from their experience and move towards recovery, it is important to consult with a qualified mental health professional before initiating any course of action. Each individual’s experience and needs are unique, and what works for one person may not be suitable for another.

Additionally, any approach may not be appropriate for individuals with certain pre-existing mental health conditions or trauma histories. It is advisable to seek guidance from a licensed therapist or counselor who can provide personalized support, guidance, and treatment tailored to your specific needs.

If you are experiencing significant distress or emotional difficulties related to a scam or other traumatic event, please consult your doctor or mental health provider for appropriate care and support.

Also read our SCARS Institute Statement about Professional Care for Scam Victims – click here

If you are in crisis, feeling desperate, or in despair please call 988 or your local crisis hotline.

PLEASE NOTE: Psychology Clarification

The following specific modalities within the practice of psychology are restricted to psychologists appropriately trained in the use of such modalities:

  • Diagnosis: The diagnosis of mental, emotional, or brain disorders and related behaviors.
  • Psychoanalysis: Psychoanalysis is a type of therapy that focuses on helping individuals to understand and resolve unconscious conflicts.
  • Hypnosis: Hypnosis is a state of trance in which individuals are more susceptible to suggestion. It can be used to treat a variety of conditions, including anxiety, depression, and pain.
  • Biofeedback: Biofeedback is a type of therapy that teaches individuals to control their bodily functions, such as heart rate and blood pressure. It can be used to treat a variety of conditions, including stress, anxiety, and pain.
  • Behavioral analysis: Behavioral analysis is a type of therapy that focuses on changing individuals’ behaviors. It is often used to treat conditions such as autism and ADHD.
    Neuropsychology: Neuropsychology is a type of psychology that focuses on the relationship between the brain and behavior. It is often used to assess and treat cognitive impairments caused by brain injuries or diseases.

SCARS and the members of the SCARS Team do not engage in any of the above modalities in relationship to scam victims. SCARS is not a mental healthcare provider and recognizes the importance of professionalism and separation between its work and that of the licensed practice of psychology.

SCARS is an educational provider of generalized self-help information that individuals can use for their own benefit to achieve their own goals related to emotional trauma. SCARS recommends that all scam victims see professional counselors or therapists to help them determine the suitability of any specific information or practices that may help them.

SCARS cannot diagnose or treat any individuals, nor can it state the effectiveness of any educational information that it may provide, regardless of its experience in interacting with traumatized scam victims over time. All information that SCARS provides is purely for general educational purposes to help scam victims become aware of and better understand the topics and to be able to dialog with their counselors or therapists.

It is important that all readers understand these distinctions and that they apply the information that SCARS may publish at their own risk, and should do so only after consulting a licensed psychologist or mental healthcare provider.

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