The Vital Importance of Emotional Neutrality for Scam Victim Advocates

Author:
•  Tim McGuinness, Ph.D. – Anthropologist, Scientist, Director of the Society of Citizens Against Relationship Scams Inc.

ABSTRACT

Scam victim advocacy requires emotional neutrality to ensure that support remains victim-centered rather than influenced by an advocate’s personal experiences or emotions. While passion and empathy drive many to this work, unchecked emotions can lead to impaired judgment, misplaced focus, and advocate burnout—ultimately harming the victims they aim to assist. Effective advocacy prioritizes active listening, individualized support, and empowerment, allowing victims to regain control over their recovery. However, when an advocate allows their personal emotions to take precedence, it can disempower victims, erode trust, and result in ineffective guidance. To maintain objectivity and resilience, advocates must practice self-awareness, establish professional boundaries, seek supervision and peer support, engage in continuous education, and incorporate self-care routines. Additionally, regular mental healthcare is essential for preventing secondary trauma and sustaining long-term advocacy efforts. The most effective advocates recognize their role as facilitators of recovery, ensuring that their guidance remains clear-headed, unbiased, and focused solely on the victim’s well-being. By maintaining emotional discipline, scam victim advocates can provide meaningful support that fosters trust, empowers victims, and contributes to their long-term healing.

The Vital Importance of Emotional Neutrality for Scam Victim Advocates

In the realm of scam victim advocacy, maintaining emotional neutrality is essential. Advocates often encounter victims who have suffered significant financial and emotional harm. While personal experiences can drive one’s commitment to this work, it’s crucial that these experiences do not cloud judgment or influence interactions with victims. Prioritizing the victim’s needs over personal emotions ensures effective support and fosters recovery.

Understanding the Advocate’s Role

Scam victim advocates serve as pillars of support, guiding individuals through the aftermath of fraudulent experiences. Their responsibilities include providing emotional support, offering resources, and assisting in navigating legal and financial systems. To fulfill these duties effectively, advocates must approach each case with empathy, professionalism, and, importantly, emotional neutrality.

The Impact of Personal Emotions on Advocacy

Advocating for scam victims requires emotional resilience and objectivity. While personal experiences and emotions can fuel an advocate’s passion for helping others, they can also become obstacles if not managed properly. When an advocate allows their own emotions or past traumas to influence their approach, it can lead to unintended negative consequences for both the advocate and the victim. The ability to provide steady, unbiased support is critical, as victims often rely on advocates for guidance during one of the most distressing periods of their lives.​

Allowing personal emotions or past traumas to influence advocacy can have detrimental effects:

Impaired Judgment

Emotional involvement can cloud an advocate’s ability to assess situations objectively, leading to decisions that may not align with the victim’s best interests.

One of the most significant risks of unchecked emotions in advocacy is impaired judgment. When an advocate becomes emotionally entangled in a victim’s experience, it can cloud their ability to assess the situation objectively. Emotions such as anger, frustration, or a personal sense of justice may lead to hasty decisions that do not necessarily align with the victim’s best interests. An advocate driven by their own emotional response may push for actions that a victim is not ready for or fail to recognize solutions that better fit the victim’s needs. Maintaining neutrality allows for a clear-headed approach, ensuring that the support offered is practical, strategic, and focused on the victim’s well-being rather than the advocate’s emotional impulses.

Shifted Focus

When advocates project their feelings onto victims, the support process can become centered around the advocate’s experiences rather than the victim’s unique needs.

​Another consequence of emotional entanglement is a shifted focus. When advocates unintentionally project their own feelings or past experiences onto victims, they may alter the nature of their support. Instead of fully listening to the victim’s needs and concerns, the advocate may respond in a way that reflects their personal history, not the victim’s reality. This can result in advice or interventions that do not align with what the victim actually requires. For instance, an advocate who has personally been scammed may push for aggressive legal action because they believe it would have helped in their own case, even when the current victim may be seeking emotional closure rather than legal recourse. The advocate’s role is to support the victim’s journey, not to relive or resolve their own past traumas through their work.

Increased Stress

Advocates who internalize victims’ traumas without maintaining boundaries may experience heightened stress, leading to burnout and reduced effectiveness.

Unchecked emotional involvement can also lead to increased stress and burnout. Advocates who internalize victims’ traumas without setting appropriate boundaries put themselves at risk of emotional exhaustion. Scam victims often come with stories of betrayal, financial devastation, and shattered trust, which can be deeply affecting, especially for advocates who have personal experience with similar situations. Without proper emotional management, an advocate may find themselves overwhelmed, fatigued, and unable to maintain the level of support that victims require. Over time, this emotional overload can diminish their effectiveness, making them less able to provide the clear-headed, strategic guidance that scam victims desperately need. When an advocate is too emotionally drained, they may struggle to maintain consistency, leading to frustration and disengagement that ultimately harms both themselves and the victims they are trying to assist.​

The role of a scam victim advocate is not just about providing support but about doing so in a way that centers the victim’s needs above all else. While personal emotions and experiences can be motivating factors in pursuing this work, they should never interfere with the advocate’s ability to remain neutral, objective, and focused. By keeping emotions in check, advocates can ensure they are offering the best possible assistance—one that empowers the victim, fosters recovery, and does not impose unnecessary emotional burdens on either party.

Prioritizing the Victim’s Needs

The most effective scam victim advocates understand that their primary responsibility is to support the victim’s recovery, not to impose their own emotions, experiences, or agendas. Every victim’s journey is unique, and advocacy must be tailored to meet their specific needs. A victim-centered approach ensures that support is meaningful, empowering, and respectful of the victim’s autonomy. By focusing on active listening, individualized support, and empowerment, advocates can provide assistance that truly benefits the individuals they serve.

The cornerstone of effective advocacy is a victim-centered approach:

Active Listening

Allow victims to share their stories without interruption, validating their experiences and emotions.

​One of the most powerful tools an advocate can use is active listening. Scam victims often feel ashamed, isolated, and even responsible for what happened to them. Many hesitate to speak openly about their experiences due to fear of judgment or further victimization. By allowing victims to share their stories without interruption, advocates create a safe space where victims feel heard and validated. Active listening is more than just hearing words—it involves making eye contact, acknowledging emotions, and responding with empathy. Simple affirmations such as “I understand how difficult this must be for you” or “You are not alone in this” can reassure victims that their feelings are valid and that they are being supported without judgment. When advocates listen with patience and without rushing to provide solutions, they empower victims to process their emotions and begin their healing journey.

Individualized Support

Recognize that each victim’s experience is unique; tailor your support to their specific needs and circumstances.

No two scam victims experience fraud in the same way. Some may have lost their life savings, while others may have been emotionally manipulated over time. The psychological impact also varies—some victims may be overwhelmed with guilt, while others feel anger or betrayal. Effective advocacy requires recognizing these differences and tailoring support accordingly. A standardized, one-size-fits-all approach will not meet the needs of every individual. Instead, advocates should take the time to understand each victim’s unique circumstances, financial situation, emotional state, and personal goals. For some, immediate assistance with reporting the scam may be the priority, while others may need more emotional support before they feel ready to take action. Advocates should provide resources, guidance, and options in a way that aligns with the victim’s specific situation, ensuring that the support offered is both relevant and practical.​

Empowerment

Encourage victims to make informed decisions about their recovery, providing information and options without imposing your views.

Scam victims often feel powerless after their experience, especially if they were manipulated or deceived into making financial decisions against their better judgment. One of the most crucial roles of an advocate is to help victims regain a sense of control over their lives. This does not mean making decisions for them, but rather guiding them toward informed choices about their recovery. Advocates should provide victims with clear, unbiased information about their options, whether it’s reporting the fraud, seeking financial advice, or accessing emotional support. Encouraging victims to take an active role in their recovery process helps rebuild their confidence and prevents them from feeling helpless. Rather than saying, “You need to report this immediately”, an advocate might say, “Here are the options available to you—let’s discuss what feels right for you at this time.” This approach respects the victim’s autonomy while still offering the support and structure they need to move forward.​

By prioritizing active listening, individualized support, and empowerment, scam victim advocates ensure that their work remains focused on what truly matters—the well-being and recovery of the victims. Advocacy is not about pushing personal views or assuming what is best for someone else; it is about providing compassionate, informed, and victim-centered assistance that helps individuals regain their stability and confidence after experiencing fraud.

The Consequences of Advocate-Centered Support

Effective scam victim advocacy is built on the foundation of victim-centered support, where the primary focus remains on the individual who has been harmed. However, when an advocate allows their own emotions, experiences, or personal needs to take precedence, the quality of support can deteriorate. Instead of helping victims regain control and confidence, the advocate may unintentionally overshadow the victim’s needs, creating barriers to recovery. This can lead to victim disempowerment, erosion of trust, and ineffective support—three critical failures that can significantly impact a victim’s ability to heal and move forward.

When advocates allow their needs or emotions to take precedence, several negative outcomes can arise:

Victim Disempowerment

The victim may feel overshadowed or invalidated, hindering their recovery process.

The goal of advocacy is to provide victims with the tools and guidance they need to make informed decisions about their recovery. However, when an advocate becomes too emotionally invested or oversteps their role, the victim may feel unheard or invalidated. Instead of being encouraged to navigate their situation in a way that suits them, the victim may feel pressured into actions they are not ready for or comfortable with. This can hinder their recovery process, making them feel as though they have lost yet another layer of control.

For instance, an advocate who has personally been scammed may have strong feelings about legal action and may push a victim toward pursuing aggressive measures. While this might be the right choice for some, other victims may need time to process their emotions before taking legal steps—or they may not wish to pursue legal action at all. If the advocate is too forceful in imposing their viewpoint, the victim may feel further disempowered, reinforcing the sense of helplessness that scams already create. Advocacy should always be about guiding victims, not deciding for them.

Erosion of Trust

A lack of focus on the victim’s needs can damage the trust essential for an effective advocate-victim relationship.

Trust is the foundation of any advocate-victim relationship. Victims of scams often feel betrayed—not just by the scammer, but by their own instincts, financial institutions, or even friends and family members who may have dismissed their concerns. If an advocate prioritizes their own emotions or experiences over the victim’s needs, it can further erode the victim’s ability to trust others, including those trying to help.

A victim may hesitate to fully open up if they sense that the advocate is more focused on their personal perspective than on listening to the victim’s needs. For example, if an advocate frequently interrupts to share their own experiences or reacts with excessive emotion, the victim may feel like their pain is being overshadowed. This can lead to the victim withdrawing, feeling unheard, or even disengaging from the support process altogether. Once trust is broken, it becomes difficult to rebuild, making it harder for the victim to seek the help they truly need.

Ineffective Support

The advocate’s personal biases may lead to recommendations that do not align with the victim’s best interests.

When an advocate’s personal biases influence their guidance, it can lead to recommendations that do not align with the victim’s best interests. Each scam victim has a unique set of circumstances, emotions, and priorities. Effective support requires flexibility, adaptability, and an ability to put aside personal opinions in favor of what is best for the victim.

For example, an advocate who has successfully recovered funds from a scam through one method might assume that the same approach will work for every victim. However, scams vary widely in their complexity, and not all victims will have the same legal or financial options available to them. If an advocate fails to consider these nuances and instead insists on a singular approach based on their personal experience, they risk providing advice that is impractical, frustrating, or even harmful to the victim.

Additionally, ineffective support can arise when an advocate allows their emotional distress to dictate their responses. If an advocate is overwhelmed by the stories they hear, they may struggle to remain composed, leading to overreactions or dismissive responses. Victims need advocates who can offer steady, rational, and solution-oriented guidance—something that becomes difficult when personal emotions are not properly managed.

​When an advocate places their own emotions, experiences, or needs at the forefront, it shifts the focus away from the victim’s healing process. Victim disempowerment, erosion of trust, and ineffective support are all consequences of advocate-centered assistance, which ultimately does more harm than good. The role of an advocate is not to relive their own experiences through the victim, but to provide clear-headed, neutral, and practical support that helps the victim regain confidence and control. By ensuring that advocacy remains victim-centered, advocates can truly make a difference in the lives of those who have been scammed, offering them the support they need without unnecessary emotional interference.

Recognizing Vicarious Trauma

Vicarious trauma, also known as secondary traumatic stress, occurs when individuals are indirectly exposed to trauma through their work. This phenomenon is common among professionals who support trauma survivors, including scam victim advocates. Symptoms can include emotional exhaustion, reduced empathy, and a diminished sense of accomplishment. Recognizing these signs is the first step toward mitigating their impact.

Learn more about Vicarious Trauma here: https://ovc.ojp.gov/program/vtt/what-is-vicarious-trauma

The Need for Scam Victim Advocates to Regularly Receive Mental Healthcare

Scam victim advocacy is emotionally demanding work. Advocates are regularly exposed to stories of financial devastation, betrayal, and emotional distress, all of which can take a toll on their own mental well-being. While many advocates are passionate about their role, long-term exposure to these challenges can lead to emotional fatigue, burnout, and even secondary trauma. To maintain their effectiveness and emotional stability, it is essential for scam victim advocates to seek regular mental healthcare.

Professional mental healthcare provides advocates with a structured way to process the emotional weight of their work. Speaking with a therapist, counselor, or mental health professional allows advocates to express their own frustrations, anxieties, and concerns in a confidential setting. These professionals can help advocates develop coping strategies, recognize when emotional strain is affecting their judgment, and prevent stress from accumulating to unhealthy levels. Just as scam victims need support to heal from their experiences, advocates also need their own system of care to ensure they can continue their work without being overwhelmed.

One of the biggest challenges in advocacy work is the risk of vicarious trauma, also known as secondary traumatic stress. This occurs when someone who is repeatedly exposed to the trauma of others begins to internalize it, experiencing symptoms similar to those of the victims they assist. Over time, this can lead to emotional exhaustion, anxiety, and even depression. Regular mental healthcare acts as a preventive measure, helping advocates recognize the early signs of emotional distress before they escalate into more serious psychological challenges.

Mental healthcare also plays a crucial role in maintaining objectivity. When advocates are emotionally overwhelmed, their ability to remain neutral and focused can be compromised. They may react impulsively, push their own feelings into interactions with victims, or struggle to provide the balanced support that victims need. By prioritizing their own mental health, advocates ensure that they are clear-minded, stable, and able to make sound decisions in their work. Therapy, counseling, or even structured peer support groups provide a space for advocates to unload their emotional burdens without unintentionally shifting that weight onto the victims they serve.

Investing in mental healthcare is not a sign of weakness; it is a necessary component of responsible advocacy. Just as medical professionals and first responders require psychological support due to the stressful nature of their work, scam victim advocates must also prioritize their emotional well-being. Organizations that support scam victims should encourage and facilitate access to mental health resources, ensuring that advocates have the tools they need to sustain their efforts.

Ultimately, scam victim advocacy is a long-term commitment, and maintaining emotional stability is essential for both the advocate and the victims they assist. By engaging in regular mental healthcare, advocates strengthen their resilience, improve their ability to provide effective support, and protect their own well-being. A mentally strong advocate is better equipped to navigate the complexities of this work and make a meaningful, lasting impact in the lives of those they serve.

Strategies for Maintaining Emotional Neutrality

Scam victim advocacy requires a high level of emotional discipline. While compassion is necessary, unchecked emotions can negatively impact the effectiveness of support. Advocates must develop strategies to maintain emotional neutrality while still providing empathetic, thoughtful assistance. By implementing the following approaches, advocates can ensure they remain focused, balanced, and effective in their role.

To ensure that personal emotions do not interfere with advocacy efforts, consider the following strategies:

Self-Awareness

Regularly reflect on your emotional state and recognize triggers that may affect your interactions with victims.

The first step in maintaining emotional neutrality is developing self-awareness. Advocates must regularly assess their emotional state and recognize when personal feelings may be influencing their interactions with victims. This requires honest reflection and the ability to identify triggers that could lead to an emotional response. For example, an advocate who has personally experienced fraud may feel anger or frustration when hearing a victim’s story, which could unconsciously impact the way they offer guidance. Acknowledging these emotions without allowing them to dictate behavior is essential. Journaling, mindfulness techniques, or simply taking a moment to assess one’s mindset before engaging with a victim can help maintain a level-headed approach.​

Professional Boundaries

Establish clear boundaries to prevent personal experiences from influencing your professional role.

Establishing and maintaining professional boundaries is critical for preventing personal emotions from influencing advocacy work. Boundaries help advocates separate their own experiences from those of the victims they support. This means avoiding over-identification with a victim’s situation and recognizing that each person’s journey is unique. Advocates should also be cautious about becoming too personally invested, which can lead to emotional exhaustion or unintentional bias in decision-making. Setting clear limits, such as defining communication protocols and ensuring emotional detachment from a victim’s choices, allows for more effective and sustainable advocacy.​

Supervision and Peer Support

Engage in regular supervision and peer discussions to process experiences and gain perspective.

Engaging in regular supervision and peer discussions can be an invaluable tool for maintaining emotional neutrality. Even the most experienced advocates can benefit from talking through difficult cases with colleagues who understand the emotional toll of the work. These discussions provide perspective, allowing advocates to recognize when their emotions may be interfering with their objectivity. Peer support also offers reassurance, helping advocates process difficult experiences in a structured way rather than internalizing stress. Whether through formal supervision, team meetings, or informal check-ins with fellow advocates, having a support network is essential for emotional balance.​

Continuous Education

Participate in training programs that focus on trauma-informed care and self-care techniques.

Ongoing education is a crucial component of emotional management in advocacy. Training programs that focus on trauma-informed care, psychological resilience, and self-care techniques can provide advocates with the skills needed to manage their emotions effectively. Understanding the psychology of trauma can also help advocates develop strategies for maintaining neutrality, as they gain insight into how emotional responses are formed and how they can be regulated. Workshops, seminars, and online courses offer valuable knowledge that can reinforce best practices and ensure that advocates are always refining their approach to emotional management.​

Self-Care Practices

Incorporate activities into your routine that promote well-being, such as exercise, meditation, or hobbies.

Finally, self-care is not just beneficial but necessary for any advocate working with scam victims. Emotional neutrality does not mean suppressing feelings—it means managing them in a healthy way. Incorporating activities that promote mental and emotional well-being can prevent burnout and help advocates stay grounded. Exercise, meditation, creative hobbies, or simply setting aside time for relaxation can all contribute to maintaining a balanced mindset. Advocates should also be mindful of their workload and recognize when they need breaks to recharge. When an advocate takes care of their own well-being, they are better equipped to provide consistent, high-quality support to those in need.​

Conclusion

Scam victim advocacy is a demanding role that requires emotional resilience, professionalism, and an unwavering commitment to prioritizing the victim’s needs. While personal experiences and emotions may inspire an advocate’s dedication to this work, they must never take precedence over the well-being of the individuals they support. Maintaining emotional neutrality is not about detachment—it is about ensuring that advocacy remains clear-headed, unbiased, and effective. Victims need guidance that is practical and empowering, not clouded by the advocate’s own emotional responses or past experiences.

When an advocate allows their personal emotions to interfere, the consequences can be significant. Victims may feel disempowered, as their needs are overshadowed by an advocate who projects their own experiences onto the situation. Trust, which is critical for effective support, can be eroded if the advocate’s focus shifts away from the victim’s unique challenges. Emotional overload can also lead to burnout, diminishing the advocate’s ability to provide consistent and strategic guidance. These risks highlight why emotional discipline must be a priority for anyone working in scam victim advocacy.

To maintain neutrality and ensure effective support, advocates must actively manage their emotions through self-awareness, professional boundaries, peer discussions, continuous education, and self-care. Additionally, regular mental healthcare should be recognized as an essential component of advocacy work. Just as victims need support to process their experiences, advocates also need structured outlets to manage the psychological toll of their role. Seeking therapy or engaging in supervised discussions can help advocates process secondary trauma and maintain their ability to serve victims effectively.

Ultimately, the most effective advocates are those who recognize their role as facilitators of recovery rather than enforcers of personal perspectives. Advocacy is about listening, adapting, and empowering victims to make informed decisions, not dictating a specific path or using the role to address personal unresolved emotions. By maintaining emotional neutrality and prioritizing the victim’s needs at all times, advocates ensure they are providing the best possible support—one that fosters trust, empowers victims, and contributes to meaningful recovery.

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At the SCARS Institute, we invite you to do your own research on the topics we speak about and publish, Our team investigates the subject being discussed, especially when it comes to understanding the scam victims-survivors experience. You can do Google searches but in many cases, you will have to wade through scientific papers and studies. However, remember that biases and perspectives matter and influence the outcome. Regardless, we encourage you to explore these topics as thoroughly as you can for your own awareness.

Statement About Victim Blaming

Some of our articles discuss various aspects of victims. This is both about better understanding victims (the science of victimology) and their behaviors and psychology. This helps us to educate victims/survivors about why these crimes happened and to not blame themselves, better develop recovery programs, and to help victims avoid scams in the future. At times this may sound like blaming the victim, but it does not blame scam victims, we are simply explaining the hows and whys of the experience victims have.

These articles, about the Psychology of Scams or Victim Psychology – meaning that all humans have psychological or cognitive characteristics in common that can either be exploited or work against us – help us all to understand the unique challenges victims face before, during, and after scams, fraud, or cybercrimes. These sometimes talk about some of the vulnerabilities the scammers exploit. Victims rarely have control of them or are even aware of them, until something like a scam happens and then they can learn how their mind works and how to overcome these mechanisms.

Articles like these help victims and others understand these processes and how to help prevent them from being exploited again or to help them recover more easily by understanding their post-scam behaviors. Learn more about the Psychology of Scams at www.ScamPsychology.org

Psychology Disclaimer:

All articles about psychology and the human brain on this website are for information & education only

The information provided in this and other SCARS articles are intended for educational and self-help purposes only and should not be construed as a substitute for professional therapy or counseling.

Note about Mindfulness: Mindfulness practices have the potential to create psychological distress for some individuals. Please consult a mental health professional or experienced meditation instructor for guidance should you encounter difficulties.

While any self-help techniques outlined herein may be beneficial for scam victims seeking to recover from their experience and move towards recovery, it is important to consult with a qualified mental health professional before initiating any course of action. Each individual’s experience and needs are unique, and what works for one person may not be suitable for another.

Additionally, any approach may not be appropriate for individuals with certain pre-existing mental health conditions or trauma histories. It is advisable to seek guidance from a licensed therapist or counselor who can provide personalized support, guidance, and treatment tailored to your specific needs.

If you are experiencing significant distress or emotional difficulties related to a scam or other traumatic event, please consult your doctor or mental health provider for appropriate care and support.

Also read our SCARS Institute Statement about Professional Care for Scam Victims – click here

If you are in crisis, feeling desperate, or in despair please call 988 or your local crisis hotline.

PLEASE NOTE: Psychology Clarification

The following specific modalities within the practice of psychology are restricted to psychologists appropriately trained in the use of such modalities:

  • Diagnosis: The diagnosis of mental, emotional, or brain disorders and related behaviors.
  • Psychoanalysis: Psychoanalysis is a type of therapy that focuses on helping individuals to understand and resolve unconscious conflicts.
  • Hypnosis: Hypnosis is a state of trance in which individuals are more susceptible to suggestion. It can be used to treat a variety of conditions, including anxiety, depression, and pain.
  • Biofeedback: Biofeedback is a type of therapy that teaches individuals to control their bodily functions, such as heart rate and blood pressure. It can be used to treat a variety of conditions, including stress, anxiety, and pain.
  • Behavioral analysis: Behavioral analysis is a type of therapy that focuses on changing individuals’ behaviors. It is often used to treat conditions such as autism and ADHD.
    Neuropsychology: Neuropsychology is a type of psychology that focuses on the relationship between the brain and behavior. It is often used to assess and treat cognitive impairments caused by brain injuries or diseases.

SCARS and the members of the SCARS Team do not engage in any of the above modalities in relationship to scam victims. SCARS is not a mental healthcare provider and recognizes the importance of professionalism and separation between its work and that of the licensed practice of psychology.

SCARS is an educational provider of generalized self-help information that individuals can use for their own benefit to achieve their own goals related to emotional trauma. SCARS recommends that all scam victims see professional counselors or therapists to help them determine the suitability of any specific information or practices that may help them.

SCARS cannot diagnose or treat any individuals, nor can it state the effectiveness of any educational information that it may provide, regardless of its experience in interacting with traumatized scam victims over time. All information that SCARS provides is purely for general educational purposes to help scam victims become aware of and better understand the topics and to be able to dialog with their counselors or therapists.

It is important that all readers understand these distinctions and that they apply the information that SCARS may publish at their own risk, and should do so only after consulting a licensed psychologist or mental healthcare provider.

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